Segler Consulting

Frequently Asked Questions

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How do I effectively describe the 'State-of-the-Art' in my proposal?

Briefly explain why current problem-solving approaches are limited and ineffective. Highlight the lack of technological ingenuity and out-of-the-box thinking in existing solutions. This section acts as a segue to further enhance the impact of your innovation's introduction.

Why is it important to connect my innovation to EU policies and targets?

Connecting your innovation to EU policies, targets, and statistics strengthens your application, especially the Impact section. It demonstrates alignment with EU priorities, showing how your project contributes to broader European goals and addresses relevant challenges. Neglecting this connection is a common mistake in low-scoring applications.

How does the 'Narrative' approach help in writing a successful proposal?

This approach ensures all sub-sections of your proposal work well together and are connected. It creates a cohesive story that demonstrates the urgent need for EIC support. This ultimately increases your chances of securing funding.

What should I include in the 'Barrier' section of my EIC Accelerator proposal?

Explain why the problem you're addressing is difficult to solve and why no company has been able to accomplish it yet. Outline the significant technological barriers involved, citing scientific reviews, case studies, or challenging industry concepts. The goal is to make finding a solution seem impossible until you introduce yours.

Can I use this narrative structure for my EIC Accelerator pitch deck?

Yes, the narrative structure is applicable to the pitch deck as well. However, it should be presented in a more compact form. This ensures the jury understands the gravity of the problem quickly and efficiently during the interview process.

What kind of 'Impact' should I highlight in my EIC Accelerator proposal?

Focus on negative repercussions in the EU that your innovation can address. This could include costs (e.g., healthcare expenditures), deaths (e.g., car accidents), environmental impacts (e.g., emissions), or resource availability issues (e.g., overfishing). Emphasize how these problems will worsen without your solution.

What is the 'Narrative' in an EIC Accelerator proposal?

The 'Narrative' contextualizes your technological innovation outside of your business model and differentiating features. It connects all sections of your proposal to create a cohesive story that highlights the urgent need for EIC support. It integrates your business plan with its European and global impact, emphasizing the benefits for the European Commission.

Where can I find information on EU policies and statistics to support my proposal?

The EU regularly publishes updates on policies, statistics (e.g., Eurostat), regulations, and resources like Key Enabling Technologies (KET) and the Green Deal. Refer to these resources to strengthen your application and demonstrate alignment with EU priorities.

How can I improve my EIC Accelerator proposal?

Editing your proposal with a connected narrative approach can help refine each section. This process can reveal accidentally omitted details, strengthening the overall storytelling and improving the proposal's clarity and impact.

Should I hire a consultant to write my EIC Accelerator proposal?

Hiring a professional writer or consultant can be beneficial, as they are experienced in creating compelling narratives for grant applications. However, it's also possible to develop a strong proposal internally with the right guidance and resources.

Why has the EIC Accelerator become more popular?

The EIC Accelerator's popularity has increased significantly, especially in 2020, due to the coronavirus pandemic and extensive advertising within the EU. The sustainability-themed deadlines, including the EIC Accelerator Green Deal call, have also attracted many applicants.

What is the EIC Accelerator program?

The EIC Accelerator, formerly SME Instrument Phase 2, offers grant and equity financing to startups and SMEs. It supports the development of disruptive innovations, helping them move from prototype to commercial product. The program is funded by the European Commission and the European Innovation Council.

Where can I find more information about writing an EIC Accelerator proposal?

This blog post is Part 1 of a series. Part 2, which provides further guidance, can be found by following the link provided at the end of this article. Look for the continuation link to access more information.

Is there only one way to write an EIC Accelerator proposal?

No, the method described in the blog post is not the only way to approach an EIC Accelerator proposal. It's presented as a starting point and an additional resource to help applicants develop a well-written draft.

What is the key to a successful EIC Accelerator proposal?

A strong narrative is crucial for a successful EIC Accelerator proposal. Aligning the proposal with a clear and logical story increases the chances of positive evaluation results and funding approval from the EU.

Is the EIC Accelerator proposal template easy to use?

The official EIC Accelerator grant template is often considered simplified and sometimes cryptic, especially for first-time applicants. This can make crafting a successful proposal challenging, highlighting the need for guidance and a strong narrative.

Who is the EIC Accelerator program for?

The EIC Accelerator is specifically designed for startups and Small- and Medium-Sized Enterprises (SMEs) that are developing disruptive innovations. These companies should be seeking financial support to complete their R&D and bring their product to market.

What does the visual representation in the blog post show?

The visual representation illustrates a simplified way to connect key aspects of your innovation with the industry or policy context. This helps provide a strong and logical rationale for why the EU should fund your project.

What roles do consultants play within the EIC ecosystem?

Consultants play a significant role in the EIC ecosystem, often more critical than the startups themselves. The EIC employs consultants as evaluators, jury members, ambassadors, business coaches, project managers, and more. This close relationship ensures consultants remain a key part of the EIC's operations.

What are the limitations of AI in ensuring consistency throughout my EIC Accelerator proposal?

AI's ability to ensure consistency is limited by its context window. It's difficult to produce a high-quality, 50-page proposal from a single prompt. However, AI can effectively handle fragments, ensuring each section is coherent and aligned with its specific instructions, leading to overall coherence.

How can I ensure my AI-generated proposal includes sufficient detail?

To ensure sufficient detail, provide the AI with as much specific information as possible. Use placeholders in key sections for data like patent numbers and USP quantifiers. Consider using AI tools with web search capabilities to draw data from market reports and EU policies to enrich the proposal.

What are the key elements that define a high-quality EIC Accelerator proposal?

A high-quality proposal needs a strong project and company profile, sufficient detail with quantifiable data, alignment with EIC criteria and objectives, coherent and valuable writing, and internal consistency. Avoiding contradictions and ensuring all parts of the proposal support each other are crucial for a positive evaluation.

What are the qualifications of the business coaches provided by the EIC for Step 2 applicants?

Surprisingly, the EIC does not require business coaches to have successfully written an EIC Accelerator proposal themselves. This has been criticized, as many believe that advisors should have experience successfully completing the process they are advising on.

Will AI replace consultants in the EIC Accelerator application process?

While AI may reduce the need for consultants in research and writing, it's unlikely to replace them entirely. Consultants play various roles, including scouting promising companies for the EIC. The EIC also frequently employs consultants in roles like project management and evaluation.

How can AI help with aligning my proposal with EIC criteria?

AI can easily align your proposal with EIC criteria by drawing from its programming, which is based on expert knowledge. Provide restrictive instructions to the AI to avoid any red flags that could lead to rejection, such as incorrect Technology Readiness Levels or funding amounts.

Can AI help me improve the 'Project and Company' section of my EIC Accelerator proposal?

AI can highlight the strengths of your project and company and be vague about the weaknesses, but it cannot fundamentally change the project itself. It's crucial to assess whether your company and project are a good fit for the EIC Accelerator before using AI to draft the proposal. AI can't make a poor project seem groundbreaking.

How does the level of detail in my EIC Accelerator proposal affect its chances of success?

The amount of detail in your proposal significantly impacts the evaluation. Vague proposals are often criticized because evaluators need specific data to assess criteria like competitors, USP, and development goals. Providing quantifications and explicit details throughout your proposal is essential for maximum impact and a higher chance of success.

Why did the EIC remove travel reimbursements for Step 3 interviews?

The EIC removed travel reimbursements to allocate funds to other areas, such as business coaches for Step 2 applicants. This decision has raised concerns about fairness, as it disproportionately affects applicants from widening countries who may struggle to afford travel to Brussels.

What does a Seal of Excellence mean for my application?

A Seal of Excellence, indicating a score of 13/15, means your project is high quality and meets the EIC's standards. While it doesn't guarantee funding, it now opens the door for potential investors to contact you if you consent to sharing your details.

What is 'blended finance' in the context of the EIC Accelerator?

Blended finance refers to the EIC's approach of combining grant funding with equity investments. This allows for larger funding rounds and opens the door for private investors, including non-EU parties, to participate in financing innovative startups.

How can I increase my chances of success with the EIC Accelerator?

Given the high competition, focus on crafting a compelling proposal that clearly demonstrates the innovation, market potential, and impact of your project. Also, consider consenting to the publication of your contact details to attract potential investors if you receive a Seal of Excellence.

Could the Green Deal deadline be postponed?

The blog post suggests that the Green Deal deadline (originally May 19th) could potentially be postponed to May 26th due to the postponement of the March 2020 interviews. It's crucial to monitor the official EIC website for any updates.

What happens if I submit my proposal to the wrong call?

Submitting to the wrong call, specifically the regular EIC Accelerator page instead of the Green Deal call page, will result in your proposal being considered for the October deadline instead of the May deadline. Double-check the call page before submitting.

Will the EIC Accelerator interviews be held in person?

Due to the COVID-19 pandemic, the EIC Accelerator interviews for the March 2020 deadline were held remotely via video calls. This is likely to continue for the rest of 2020, so expect your interview to be virtual.

Where can I find the correct call page for the Green Deal submission?

The correct call page for the Green Deal submission is located at the link provided in the blog post. Using the regular EIC Accelerator page will result in your proposal being registered for the October deadline instead of the May deadline.

How competitive is the EIC Accelerator program?

The EIC Accelerator is highly competitive. While a significant percentage of applicants reach the funding threshold, only a small fraction (3-5%) ultimately receive financial support. This highlights the importance of a strong proposal and potentially leveraging the new investor contact option.

Where can I find the updated EIC Accelerator template?

The blog post mentions an update on April 3rd, but doesn't directly link to the template. You should check the official EIC Accelerator website or participant portal for the most up-to-date version of the proposal template.

What's the main update to the EIC Accelerator template?

The updated EIC Accelerator template allows applicants who receive a Seal of Excellence (score of 13/15) to consent to having their contact details shared with potential investors by the European Commission. This aims to connect promising startups with funding opportunities beyond the standard grant.

What's the difference in funding amounts between Phase 1 and Phase 2?

Phase 1 funding is fixed at €50,000 for a feasibility study. Phase 2 offers significantly more funding, potentially reaching €2,500,000 or even higher in certain circumstances, to support development and innovation.

How important are work packages in a Phase 2 proposal?

Work packages are crucial for Phase 2. You'll need a detailed cost structure and plan for the next two years, specifying who does what, the costs involved, and the expected deliverables. Allocate a significant portion of your proposal (7-15 pages) to this section.

Are there any unique sections in a Phase 2 proposal that aren't in Phase 1?

Yes, Phase 2 proposals include sections not found in Phase 1, such as "Communication and access to research data." Make sure to address these specific requirements when preparing your Phase 2 application.

What's the main difference in length between a Phase 1 and Phase 2 proposal?

The core proposal (sections 1-3) for Phase 1 is limited to 10 pages, while a Phase 2 proposal allows for a much more detailed 30-page document. This extra space lets you elaborate on your project and strategy.

Do I need a detailed business plan for a Phase 1 application?

No, a fixed business plan isn't required for Phase 1, as it focuses on feasibility. However, Phase 2 demands a very detailed cost structure and plan for the next two years of development, so start planning early.

What happens if I don't have a detailed cost structure for Phase 2?

A lack of a detailed cost structure will significantly weaken your Phase 2 proposal. The evaluators need to see a clear and realistic plan for how the funding will be used over the next two years, so thorough planning is essential.

How many work packages should I include in my Phase 2 proposal?

Aim for approximately 7 to 15 pages dedicated to work packages in your Phase 2 proposal. This allows you to adequately detail each task, its associated costs, and the expected deliverables.

What should I focus on when writing a Phase 2 proposal directly?

Focus on providing in-depth information in each section, addressing unique Phase 2 requirements like communication and data access, and creating a comprehensive work package plan with a detailed cost structure.

How detailed should the cost structure be in a Phase 2 proposal?

The cost structure in your Phase 2 proposal needs to be very detailed. You must specify who will perform each task, the associated costs, and the expected deliverables for the next two years of development.

If Phase 1 is ending, should I still consider applying directly to Phase 2?

Yes, with Phase 2 applications still open, it's worth considering a direct application. Just be sure to address all the specific requirements and differences compared to Phase 1, especially regarding work packages and budget details.

Why might a high-risk project struggle to get funding through grant-first?

High-risk projects, especially those requiring substantial funding at low TRLs, may face challenges due to the €2.5M grant limit for grant-first applications. This can make it difficult to finance capital-intensive projects, such as those in artificial organs or new cancer treatments, that require long and expensive clinical trials.

What is 'grant-first' financing, and who is it for?

Grant-first financing is designed for very risky projects that need to achieve specific milestones before receiving equity investments. It's intended for projects where the commercial potential is uncertain but groundbreaking. The grant-first project is expected to reach TRL8 and be accompanied by a milestone that allows the applicant to become eligible for equity investments by the EIC Fund.