Segler Consulting

Frequently Asked Questions

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What can I do with my grant application materials if I don't get the grant?

The effort invested in preparing a grant application shouldn't be wasted. The documents can be repurposed and restructured into business plans for investors, marketing materials, content for social media, and other pitching opportunities.

What is the EIC Accelerator, and why is it relevant?

The EIC Accelerator provides blended financing (grant and equity) up to €17.5M for single beneficiaries. It features an online submission process and support from the European Innovation Council (EIC), making it attractive for innovation startups. However, it's crucial to understand the eligibility criteria and treat it as part of a broader funding strategy.

Why shouldn't I rely solely on a grant for funding?

Relying solely on a single grant application is risky due to the competitive nature of grants and the potential for rejection. It's wiser to view grants as one component of a larger, diversified financing strategy that includes other funding sources.

How competitive are grant applications, really?

Grant programs vary significantly in competitiveness. The success rate, calculated by dividing successful applicants by total applicants, determines your realistic chances. It's essential to research the specific grant's success rate to understand the likelihood of securing funding and avoid relying solely on a single application.

Can I accurately predict when I'll receive grant money?

Creating a precise financial plan that relies on a future grant is challenging due to unpredictable timelines. Government bodies often have slow bureaucratic processes, which can delay funding disbursement even after approval. Therefore, grants should be considered optional and not the sole basis of a financial plan.

How long does the grant evaluation process typically take?

The evaluation process timeline varies, but popular grant programs often have lengthy and multi-stage evaluations. This can lead to delays, making it difficult to accurately predict when funding will be received, even if the grant is ultimately awarded.

What kind of support is available for grant applicants?

A strong support system exists for grant applicants through organizations like the European Innovation Council (EIC) and specialized consultancies. These resources offer grant writing services and template support to help companies prepare successful applications, but success is never guaranteed.

What should I do if a grant has a low success rate?

If a grant has a success rate below 50%, it should be considered an optional part of your company's financial strategy. Pursue grant applications as part of a broader roadmap that includes private funding sources to mitigate the risk of not securing the grant.

What does a score between 12.5 and 13.5 on the ESR usually indicate?

A score in this range suggests the proposal is generally well-written but missing specific details needed to surpass the unofficial threshold. Identifying and addressing these specific flaws is crucial for improving your chances of success in the next submission.

What does a low score in the 'Excellence' section of the ESR mean?

A low Excellence score likely means the product or service isn't considered sufficiently innovative. It could also indicate a lack of clarity in presenting the Technology Readiness Level (TRL), the current stage of development, or how it compares to competing offers.

If my overall score is below 12, what should I focus on?

With a score below 12, you need to extensively rework your proposal. Re-evaluate the innovation aspect of your project and ensure it aligns with the EIC Accelerator's goals. Also, significantly improve the proposal's writing, design, quantifications, and explanations.

Why is it difficult to interpret the EIC Accelerator ESR?

The ESR's structure doesn't directly align with the official proposal template, and there's overlap between the sub-criteria being evaluated. This can make it challenging to understand the specific reasons behind the scores and identify areas needing improvement in your application.

What does a low score in the 'Implementation' section of the ESR mean?

A low Implementation score suggests weaknesses in the work packages, development stages, tasks, team, partners, timing, budget, or other concrete development steps. This could stem from a lack of clarity on how the grant financing will be used or inconsistencies within the application.

Where can I find more information about improving my EIC Accelerator application?

Refer to the linked articles within the blog post, such as the 'Visual Guide for an EIC Accelerator Application,' 'Preparing an Application Internally,' and 'TRL for the EIC Accelerator.' These resources provide valuable insights and guidance for strengthening your proposal.

Are there any expected changes to the ESR in the future?

Under Horizon Europe (2021-2027), the European Commission (EC) and European Innovation Council (EIC) are expected to provide more detailed comments in the ESR, even for rejections in the first step. This will offer applicants more clarity on the reasons for rejection and areas for improvement.

What is the Evaluation Summary Report (ESR) for the EIC Accelerator?

The ESR provides feedback to EIC Accelerator applicants (formerly SME Instrument) regarding the quality of their proposal. It breaks down the scores for Impact, Excellence, and Implementation, offering insights into areas for improvement. However, it lacks specific comments for rejected applications in the first step of the evaluation process.

What is considered a good overall score on the EIC Accelerator ESR?

While the official threshold for success is above 13, an unofficial threshold of above 13.6 is often cited. A score below 12 indicates the need for extensive revisions, potentially suggesting the project isn't innovative enough or the proposal quality is lacking.

What does a low score in the 'Impact' section of the ESR mean?

A low Impact score suggests the proposal hasn't adequately addressed commercial aspects like customer needs, market analysis, commercialization strategy, intellectual property, and regulatory considerations. It may also indicate a neglect of the European dimension of the project.

Is this guide a substitute for the official EIC Accelerator template?

No, this visual guide is not a substitute for the official EIC Accelerator template. It provides a general approach to structuring the 'Technology' section and focuses on arguing for the EIC's support. It omits key sections of the official template, so consult the official guidelines for a complete application.

How should I position the EIC Accelerator in my proposal?

Present the EIC Accelerator as the ideal solution to provide the necessary financing for your innovation project. Explain how it acts as a springboard to reach commercialization and solve the identified EU problem. Highlight the necessity of the work packages, implementation, and desired outcomes.

What should I include in the 'Scaling' section of my proposal?

Explain in detail why your project has the potential to reach a global scale and become a future EU unicorn startup. Highlight financials, company growth projections, and your overall future vision. Quantify the potential impact on the environment, industry, and the EU.

What is the 'missing link' and how does it relate to the solution?

The 'missing link' refers to the problem or gap in the market that your innovation addresses. The 'solution' is your technology or product that directly fills this gap. Your proposal should clearly demonstrate how your solution is essential for fixing the problem.

What kind of 'traction' should I showcase in my proposal?

Highlight any existing traction, such as pilot customers, validations, and Letters of Intent (LOI). Demonstrate significant interest from relevant stakeholders to turn the perception of a new technology into a desired commercial product. This helps to show the viability and market demand for your innovation.

What is the EIC Accelerator program?

The EIC Accelerator, offered by the European Commission and the European Innovation Council, is a highly competitive grant program designed to support startups and SMEs in the EU and associated countries. It provides blended financing (grant and equity) to help innovative companies scale up and commercialize their technologies.

How should I present my solution in the EIC Accelerator proposal?

Clearly present your innovative technology and its unique selling points (USPs). Emphasize how these USPs directly address the 'missing link' or problem you've identified, and why existing market alternatives don't adequately solve it. Show that your product or service is a 'must-have' rather than a 'nice-to-have'.

How do I argue for 'non-bankability' in my proposal?

Highlight the high-risk nature of your innovation project and explain why financing cannot be obtained elsewhere. Emphasize the need for further de-risking and validation at scale. While showcasing the competence of your team, also demonstrate the specific challenges preventing you from securing private investment.

What key question should the 'Technology' section of the proposal answer?

The 'Technology' section should answer why the EIC Accelerator's funding is necessary for the project's success, as opposed to seeking funding from a private investor. It should highlight the unique aspects of the project that make it a good fit for the EIC's specific priorities.

What does 'non-bankability' mean in the context of the EIC Accelerator?

'Non-bankability' refers to the project's inability to secure funding from traditional sources like banks or investors. The EIC Accelerator prioritizes high-risk projects that require further de-risking and validation at scale, making them less attractive to conventional financing options.

How can I find the right consultant for my EIC Accelerator application?

Identify several consultancies offering grant writing services and discuss their pricing models. Compare their fees and services to find the best fit for your budget and project needs. Look for consultants with a proven track record of success.

What if my company can't afford a consultant?

If you can't afford a consultant, carefully assess the internal costs of preparing the application yourself. Consider the time spent by your team, the potential impact on product development, and whether you have the necessary expertise in-house.

What are the benefits of hiring a grant consultant for the EIC Accelerator?

Hiring a consultant removes the time-consuming effort of preparing the application, allowing you to focus on your core business. It reduces your workload to gathering data and providing feedback, potentially saving valuable time and resources.

What kind of experience indicates strong proposal writing skills?

A strong track record of obtaining research grants, extensive experience in writing business plans, crafting commercial strategies, and receiving exhaustive feedback from investors are all good indicators. If you have these, you may be well-positioned to write the proposal yourself.

What are the key factors to consider when deciding whether to hire a consultant?

Assess your project's suitability for the EIC Accelerator, your team's internal skill level, your ability to divert focus from core business activities, and your financial resources. Carefully weigh these factors to make an informed decision.

Why is proposal writing skill so important for the EIC Accelerator?

Even the most innovative company needs excellent proposal writing to secure the EIC Accelerator grant. The application template is simplified and doesn't fully reflect what the application should contain. Strong writing skills are essential to clearly communicate your project's value and impact.

How much time does it take to prepare an EIC Accelerator application?

Preparing an application, including potential resubmissions, can take a significant amount of time, potentially 30 to 60 days initially, and even longer with revisions. Consider the time needed to research the evaluation process and prepare for the evaluation interview.

How should I factor in financial considerations when deciding to hire a consultant?

Consider your budget for the writing process and the opportunity cost of internal team members spending time on the application. Compare the cost of a consultant to the potential revenue generated by product development activities during that same time.

How do I know if my project is a good fit for the EIC Accelerator?

Assess your project's innovativeness, commercial traction, European impact, and the strength of your team. It's recommended to get a free assessment from multiple consultancies regarding your project's quality, especially its innovative character, to gauge its suitability.

What is the EIC Accelerator Grant (SME Instrument Phase 2)?

The EIC Accelerator Grant is a funding opportunity for early-stage startups and established SMEs. It aims to support the further development of innovative products with significant commercial and European impact. This grant is highly competitive, so a strong application is crucial for success.

What's changed regarding gender identification in the latest Horizon Europe grant proposal template?

The newest Horizon Europe grant proposal template now requires applicants to select their gender from the options of male, female, or non-binary. This is a significant change that could impact how the EIC Accelerator's gender equity targets are met in the future.

What is the author's advice to female entrepreneurs considering applying to the EIC Accelerator?

The author advises female entrepreneurs to apply to the EIC Accelerator as soon as possible. They suggest that the current high funding rates for female-led companies (around 35%) might not last indefinitely due to evolving policies and political pressures.

How does the European Commission define 'gender identity'?

The European Commission defines gender identity as a person's deeply felt internal and individual experience of their own gender, whether as a man, a woman, or non-binary. This identity may or may not correspond to the sex assigned at birth.

What measures were in place to prevent abuse of the female CEO advantage?

When the beneficial treatment of female CEOs was introduced, the EIC stipulated that the person must have been in the CEO position for a reasonable amount of time. This was to prevent applicants from simply appointing a female CEO solely for the purpose of the EIC Accelerator application.

What are the potential implications of a male CEO identifying as non-binary?

If a male CEO identifies as non-binary, it could potentially allow them to dismiss jury questions about their gender identity by stating they prefer not to discuss it. This could be used to deflect scrutiny and potentially gain an unfair advantage in the evaluation process.

What are gender equity targets in the EIC Accelerator program?

The EIC Accelerator program has implemented gender equity targets to increase funding rates for female entrepreneurs. Historically, female-led companies received a small percentage of funding, but these targets aim to boost that number significantly, giving female CEOs a competitive advantage during the evaluation process.

How did the EIC Accelerator previously handle gender identification in applications?

In the past, applicants to the EIC Accelerator could choose to omit their CEO's gender or select 'undisclosed' in the Funding & Tenders Portal. However, in practice, selecting 'undisclosed' was often treated the same as selecting 'male' during the evaluation process.

How does the European Commission define 'non-binary'?

The European Commission defines 'non-binary' as an umbrella term for people whose gender identity is not fully encompassed or represented by 'man' or 'woman'. Non-binary identities are varied, and individuals may identify with some aspects of binary identities or reject them entirely.

Could the inclusion of 'non-binary' as a gender option be exploited in EIC Accelerator applications?

Potentially, yes. The article suggests that if being non-binary is treated similarly to being female in the evaluation process, there might be an incentive for male CEOs to identify as non-binary to gain an advantage, as there are no specific lifestyle or behavioral requirements associated with being non-binary.

What is the potential impact of political pressure on the EIC Accelerator's gender equity targets?

The author suggests that political pressure could lead to changes in how the EIC Accelerator handles gender equity targets. Democratic government organizations may prioritize political considerations over existing policies, potentially impacting the advantages currently offered to female entrepreneurs.

How does the EIC Accelerator identify female CEOs?

The EIC Accelerator applicants declare the gender of their CEO within the submission forms. If the gender is not declared, it is considered to be male by default, so be sure to declare the correct gender.

What kind of projects are suitable for the EIC Accelerator, especially for women?

The EIC Accelerator is looking for innovative technologies with significant scale-up potential. If you are a woman working on such a project, you should consider applying, as you may have a substantial advantage.