Segler Consulting

Frequently Asked Questions

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Where can I find more information about the EIC Accelerator and its requirements?

Refer to the European Commission's official website for the EIC Accelerator program. You can also find helpful resources and guidance on writing a strong proposal, including information on business models and evaluation criteria, from reputable consulting firms.

If my company's application was previously rejected, should I reapply now that I have a female CEO?

Yes, reapplying is a good idea. The threshold for interview invitations is lower for female CEOs, potentially giving your application a better chance of success in future cut-offs. Make sure your proposal is professionally written and of high quality.

What if my company has a mixed-gender leadership team, but not a female CEO?

While not as advantageous as having a female CEO, having female team members can still positively influence your application. The evaluation process considers gender equality policies within the company, so highlighting these efforts is beneficial.

How does the EIC Accelerator know the gender of the CEO?

The EIC Accelerator requires applicants to declare the gender of their CEO in the submission forms. If the gender is not declared, it is considered to be male by default. This information is used to ensure the selection quotas for female-led companies are met.

How does having a female CEO impact my chances of getting EIC Accelerator funding?

Having a female CEO can significantly improve your chances. The EU has implemented policies to increase the number of women-led companies receiving funding, even reducing the minimum score needed for an interview invitation for female CEOs.

What are the key areas to assess when evaluating the innovation of an EIC Accelerator applicant?

The main areas to assess are the origin of the innovation (technical or industry-driven), how well it solves a customer pain point, the status of its intellectual property rights (IPR), and the barriers that prevent competitors from easily copying the innovation.

If an innovation is very different but not necessarily better or cheaper, is it likely to be funded by the EIC Accelerator?

No, it's unlikely. The EIC Accelerator prioritizes innovations that are not only different but also provide tangible benefits to customers, such as being easier to use or more cost-effective than existing alternatives. Simply being different isn't enough.

How does the EIC Accelerator define 'innovation'?

The EIC Accelerator defines innovation as something unique and new that has the potential to disrupt or create markets. They are looking for companies that can become future European unicorns, valued at over €1 billion, through groundbreaking innovations.

Where do most innovative companies applying for EIC Accelerator funding originate from?

Most innovative companies come from either a technical background (like university spin-offs) or an industry background (with close ties to stakeholders experiencing the customer pain point). These origins often indicate the quality and potential of the innovation.

Does having a patent automatically guarantee a high innovation score in the EIC Accelerator application?

No, a patent alone doesn't guarantee a high score. While IPR is important, the application needs to clearly demonstrate how the innovation addresses customer needs and is superior to market alternatives. The patent is just one piece of the puzzle.

Why is it important to understand the relationship between customer pain points and the innovation's unique selling points?

Understanding this relationship helps determine if the innovation is truly valuable and profitable. It reveals whether customers will actually want the innovation because it effectively addresses their needs and offers a compelling advantage over existing solutions.

Is it always best to patent an innovation to protect it?

Not necessarily. Sometimes, keeping an innovation secret can be a better strategy than patenting it. A patent can reveal too much information to competitors, potentially jeopardizing the startup's success, especially if the innovation is easily reverse-engineered.

What kind of barriers to entry should an innovation have to be considered strong for EIC Accelerator funding?

Strong innovations should have barriers that prevent competitors from easily copying them. These barriers can include proprietary know-how, unique methods, strong IPR, a significant head start, or established commercial relationships and exclusivity agreements.

What is the most important factor to consider when assessing an EIC Accelerator applicant?

Innovation is the most important factor. The EIC Accelerator, managed by the European Innovation Council, prioritizes market-disrupting and market-creating companies. Therefore, a thorough assessment of the project's innovative nature should always be the first step.

What if I need to collaborate with others on writing the proposal?

If extensive collaboration with tracked changes and comments is essential, Microsoft Word might be a better choice despite its formatting limitations. Consider assigning one person to finalize the formatting in InDesign after collaborative editing in Word.

What are the size limitations for the PDF documents?

Document 1 (Main proposal), Document 2 (Annexes), and Document 3 (Financial documents) each have a maximum file size of 10MB. Document 4 (Pitch deck) also has a 10MB limit.

Is InDesign better for documents with many embedded PDFs, like Document 2 (Annexes)?

Yes, InDesign is significantly better for handling documents with numerous embedded PDFs, such as CVs or support letters in Document 2. Its design focus and robust PDF handling capabilities make it superior to Word for managing large, visually rich documents.

Why might I choose Adobe InDesign over Microsoft Word for my EIC Accelerator proposal?

InDesign offers greater control over design, formatting, image quality, and PDF export, which can be crucial for meeting page and file size limitations. It avoids frustrating formatting glitches common in Word, especially during revisions. InDesign ensures a superior final outcome in terms of visual presentation.

What are the downsides of using Adobe InDesign for an EIC Accelerator application?

InDesign's collaboration features, such as commenting and tracked changes, are less intuitive than Word's. It's best suited for individual writers or teams where one person is responsible for all edits to the master document. There is also a learning curve if you are not familiar with Adobe products.

What is Document 1 and what are the page limits?

Document 1 is the main proposal document. The page limit is 30 pages, but this extends to 33 pages when including the cover page and summaries. Section 1 can begin on page 4 and extend to page 33.

Does the choice of software (Word or InDesign) impact the evaluation of my proposal?

No, the choice of software itself doesn't directly impact the evaluation. However, a well-designed and formatted proposal created with InDesign can present your information more effectively, potentially improving the overall impression and readability for the evaluators.

How does InDesign handle text compared to Microsoft Word?

InDesign uses an artboard-type layout, requiring you to place text boxes before writing. While this may seem inconvenient initially, creating a template with connected text boxes allows for a Word-like typing experience. The added control over fonts and formatting outweighs this initial setup.

I'm familiar with Adobe Photoshop and Illustrator. Will I find InDesign easy to learn?

Yes, if you already have experience with Adobe Illustrator and Photoshop, you'll likely find InDesign relatively easy to pick up. The interface and many concepts are similar, making the transition smoother.

Does the EIC Accelerator only fund disruptive innovations?

The EIC Accelerator has a strong focus on disruptive innovations and the creation of new markets because these types of projects often have the highest potential for scalability and profitability. However, other innovative projects can also be considered if they demonstrate a clear path to significant growth and return on investment.

Why is scalability so important to the EIC Accelerator evaluators?

Scalability is crucial because the EU wants to fund projects with a wide-reaching impact. They look for business models that can efficiently serve a large customer base without a proportional increase in resources. Demonstrating scalability shows your project's potential for significant growth and market penetration.

How do I assess the profitability of my business model for the EIC Accelerator?

Evaluate profitability by considering the revenue generated per deployment or customer. Determine how many customers or sales are needed to reach a substantial revenue target, like €20 million annually. Also, analyze whether securing a single key customer could sustain your operations and future technological advancements.

How does the EU's definition of 'profitable' differ from a typical business definition?

The EU's threshold for 'profitable' is higher than what most businesses consider profitable. They're looking for projects that can generate a multi-fold return on their investment, requiring substantial accumulated profits in the years following market introduction. This reflects their focus on high-impact, scalable ventures.

Is it possible to get funding with a business model that requires manual labor?

Yes, it's possible, but you need to demonstrate that the manual labor doesn't hinder scalability or profitability. Explain how you can still achieve significant growth and a high return on investment despite the reliance on manual processes. Highlight any plans to automate or optimize these processes in the future.

How can I demonstrate the scalability of my business model in my application?

To showcase scalability, explain how your revenue scales with resource investment. Highlight whether increased operations lead to higher profit margins and if there's a linear or exponential relationship between profits and customer numbers. Emphasize any automation that reduces manual labor and increases efficiency.

What are the most important factors when choosing a business model for the EIC Accelerator?

When selecting a business model for your EIC Accelerator application, focus on scalability and profitability. The EU prioritizes projects that can demonstrate significant growth potential and a strong return on investment. Your chosen model should clearly outline how you'll achieve both.

What's more important, the specific business model or its scalability and profitability?

The combination of scalability and profitability is more important than the specific business model itself. The EU is interested in high-impact projects that generate a multi-fold return on investment. Focus on demonstrating how your chosen model, regardless of its type, achieves these goals.

What level of profitability is the EIC Accelerator looking for?

The EIC Accelerator seeks projects with the potential for substantial accumulated profits following market introduction. Given the investment sizes (often over €1 million), the EU expects to see the potential for accumulated profits exceeding €10 million in the years following the technology's market launch.

What if my project has both positive and negative impacts on different EU policies?

Acknowledge and address any potential conflicts or trade-offs. Explain how you plan to mitigate negative impacts and maximize positive contributions. Transparency and a balanced approach are essential.

Where can I find information about current EU policies and targets?

Refer to the official websites of the European Commission and relevant EU agencies. These resources provide detailed information on EU policies, strategies, and funding priorities. Use these resources to inform your application.

How can I demonstrate my project's alignment with EU policies in my application?

Clearly articulate how your project supports specific EU policies and targets. Provide concrete examples and data to showcase the positive impact of your innovation on the EU's agenda. Highlight the alignment throughout your application.

How important are letters of support for demonstrating customer interest?

Letters of support/intent are valuable proof of customer interest. They provide tangible evidence that potential customers are engaged with your innovation and see its potential value. Include specific details about their interest and intended use.

What does a 'well-positioned value chain' mean in the context of an EIC Accelerator application?

A well-positioned value chain means having suppliers, logistics, and other necessary components in place. This demonstrates that you've thoroughly planned the project's execution and can deliver your innovation effectively. It shows a well-supported and thought-out project.

How do I prove that customers are 'willing to pay' for my innovation?

Demonstrate 'willingness to pay' through signed letters of intent to purchase, pre-orders, or documented market research indicating demand at a specific price point. Even informal surveys showing price sensitivity can be helpful.

What qualifies as 'traction' besides revenue for the EIC Accelerator?

Traction isn't solely about revenue. Material contributions, access to facilities, and even strong support letters can demonstrate customer interest. The key is showing that your innovation is highly sought after and better than the competition.

What kind of customer feedback is considered 'promising' for the EIC Accelerator?

Promising feedback highlights the benefits and potential of your innovation. It should address how your product solves a problem, improves efficiency, or offers a unique advantage. Quantifiable results and testimonials are particularly strong.

What if we have a very long sales cycle? How can we demonstrate traction?

For long sales cycles, focus on demonstrating progress through key milestones. Highlight signed agreements, pilot projects, or successful demonstrations of your technology. Emphasize the commitment and engagement of potential customers throughout the sales process.

Should I include all customer interest evidence in the main application document?

While you can summarize key customer interest points in the main document, include detailed evidence (letters, data, etc.) in the appendix. This allows evaluators to delve deeper and verify your claims. Reference the appendix in your main text.

What is the typical success rate for the EIC Accelerator program?

While the success rate varies, the high volume of applications for the March deadline suggests a success rate below 1% or close to it. This makes the competition very intense.

Where was the announcement about the interview postponement made?

The European Innovation Council (EIC) announced the postponement of the interview week on Twitter. You can check their official Twitter account for the specific announcement.

Are the EIC Accelerator interviews being conducted remotely?

Yes, due to the COVID-19 pandemic, the EIC Accelerator interviews are being conducted remotely via video calls.

What was the application volume for the March EIC Accelerator deadline?

The March 2020 deadline received a record number of applications, almost 3,968, which is significantly higher than the regular ~1,900 applications.

How does this postponement affect applicants rejected in step 1?

Applicants rejected in step 1 have the advantage of being able to reapply for the May deadline, unlike those who are invited to interview but ultimately rejected.

Why is the interview week for the March deadline longer than usual?

The interview week has been extended to 10 days, likely due to a significantly larger number of applicants being invited for interviews. This suggests a very low success rate for the March call.

Where can I find a list of changes in the new template?

Each updated template includes a list of changes at the beginning of the document. This list highlights the new requirements and modifications, making it easier to update your application accordingly.

What kind of references should I provide for the Green Deal impact?

Provide references that support your claims about the project's impact on the Green Deal. This could include scientific studies, industry reports, market data, or other credible sources that validate your assertions.